Which stories reach and grow your audience? Your new stats pages tell you

Egypt has a hot desert climate, except for the northern coast, which has a temperate Mediterranean climate. Summer temperatures can reach a high of 32ºC (90ºF) while winter temperatures average at 17ºC (63ºF).

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WHAT TO DO IN EGYPT

Egypt has a hot desert climate, except for the northern coast, which has a temperate Mediterranean climate. Summer temperatures can reach a high of 32ºC (90ºF) while winter temperatures average at 17ºC (63ºF).

We have written over 600+ travel guides and backpacking itineraries to provide all the information you need to help plan your dream trip around the world.

Egypt has a hot desert climate, except for the northern coast, which has a temperate Mediterranean climate. Summer temperatures can reach a high of 32ºC (90ºF) while winter temperatures average at 17ºC (63ºF).

If you click into a story, you’ll now see a reach funnel that shows you how many people Medium showed your story to, how many people have viewed your story, and how many have read your story for at least thirty seconds. This should give you an idea of how Medium users are reacting to your story when they see it on their feeds, compared with other possible stories they could click on and read.

As you scroll down, you’ll be able to see presentations per story.

We calculate the percent of Medium users who click through on your story when they see it in their feed, which you can see in the views portion of your stats.

You’ll also see how that story affected your follower and subscriber counts.

Discover the Majestic Cairo

If you head over to the Audience tab, you’ll see two simple charts outlining your growth. This gives you the big-picture look at how your long-term readership is growing.

Discover Pyramids

We hope these additions to the stats pages give you more insight into how many casual browsers choose to click, read, and ultimately turn into your followers or even subscribe to get notified when you publish new stories.

In a recent survey we ran, we learned that around 60% of writers who publish paywalled stories come back to the stats pages multiple times per day after they publish.

As a fellow stats hound, I can relate. It’s so interesting to understand how a story is performing, and crucially, what I can do to make future stories perform better.
The big picture advice is this: They’re your stats, on your stories, about how your audience responded to your writing, so it’s tough to give blanket guidance. 

The best suggestion I can give is to put yourself in your reader’s shoes, with this extra information you now have. If you were a reader, what would and wouldn’t make you click on and read a story out of all the other options?

What would make you want to follow the writer?

Here are a few suggestions of how you could interpret these new stats. Keep in mind these are not one size fits all recommendations! You know your audience best.

Explore the Magnificent Luxor

Here are a few suggestions of how you could interpret these new stats. Keep in mind these are not one size fits all recommendations! You know your audience best.

If you notice you have a lot of presentations but not that many views, that might mean your title is not appealing to the readers it’s reaching. In future stories, try another style of title and see if you can provide more value up front to readers. It could also be because your story is reaching a much wider audience than normal, which naturally will result in a lower feed clickthrough compared with a narrower, more loyal audience.

You could also make sure you are choosing the right topics when you publish your story. Topics help readers find your stories, so using the right ones ensures you’re giving your story the best chance of reaching an interested audience.

If you get plenty of views, but a lower read ratio, there could be a mismatch between what your title promises and what’s in your intro. Work on making your introductions deliver on the promise of your titles.

Getting reads, but not many followers? Readers may not be totally convinced they want to stay up to date with your future work. Fill out your bio or profile and make sure you give them a reason to want more from you.

If you stories aren’t getting many presentations, our data show that topics and publications really help bring your story in front of potentially interested readers — this is especially important for new writers without many followers. Find a good-fit pub and double-check you’re adding up to five topics.

Note: Avoid clickbait titles or images to improve presentations and feed clickthrough rates. Readers hate clickbait and don’t tend to read those stories, so Medium will be less likely to recommend those stories to additional readers. Clickbait stories are also likely to be marked for the lowest level of internal distribution on Medium, which we call Network Only, further limiting their potential reach. Read more about our clickbait policy here.

We also recommend keeping an ongoing eye on these new stats, rather than making decisions based on too little data. It’s tempting to draw conclusions about your feed clickthrough after getting just a few presentations, but try to wait a few days to see how your story performs. This will help you gather more information about how readers are reacting to your story.

If there’s anything you’re still wondering about, please let us know in the responses below.
With the newly updated stats pages, we want you to have more information about how you’re reaching readers, and how readers are choosing to engage with your writing. We can’t wait to hear what you think.

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